In a matter of pride for the industrial city specially the bicycle industry, Ludhiana headquartered India’s biggest bicycle manufacturer Avon Cycles has once again partnered with the Punjab Kings, renowned professional franchise cricket team owned by Mohit Burman, Ness Wadia, Preity G Zinta, and Karan Paul. Notably Avon Cycles had partnered earlier as well with the Punjab Kings in 2020 and have renewed their partnership for the cricket league season 2024.

Speaking on the occasion, Onkar Singh Pahwa, Chairman cum Managing Director of Avon Cycles, said, "Going on and beyond, here's to sponsoring and coming together with the most coveted cricket team this season 2024. We are grateful to have a team that embodies the true spirit of sportsmanship, resilience, and excellence throughout the journey. As we carry on Avon's legacy of being a frontrunner in bicycles, sports, and fitness, we are excited to reflect the values for the nation."

According to Rishi Pahwa, Joint Managing Director of Avon, "We are delighted to hold a mark on the Punjab Kings for the upcoming 2024 season for the second time with optimism and enthusiasm. We are excited and thrilled to partner with this year's most anticipated cricket team and look forward to rolling in with full speed and strength on the ground."

Mandeep Pahwa, Executive Director at Avon Cycles also shared his view on the development and said, "As we share the brimming values, it's a moment of joy that we take on board the 'lions'. We are grateful to share the strength and aim together to excel on the field in the true spirit of the game. All the best to the team Punjab Kings, looking forward to an amazing tournament of the season with a strategic win."

Satish Menon, CEO, KPH Dream Cricket Pvt. Ltd said, “We are delighted to have Avon as our partner. For us the pleasure is multifold, firstly to have a Punjab-based brand and second that they have chosen to ride along with us again. ”

Avon Cycles which is a leading player in the bicycle industry, has consistently promoted health and fitness at a higher level. With years of excellence, Avon has emerged as a preferred brand for Indians seeking reliable and sustainable commuting solutions. Avon is aiming to align with the ethos of promoting an active and healthy lifestyle, encouraging the building blocks, the youth, to not only embrace the sport but embody the true values of sportsmanship in daily life.

The collaboration has leveled up the excitement towards translating the values through the Punjab Kings, with their hustle, power, and performance, both brands are set to wheel into the season in 2024.

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