The T20 season is back as we approach the 17th edition of Indian Premier League (IPL), and with it comes the vibrant energy that sweeps the nation. From lively gatherings with friends to bustling cricket hotspots, the T20 fever is palpable. In a thrilling union, two Punjab giants, Avon Cycles and Punjab Kings, have joined forces again, reinforcing the era of fitness and passion.

Avon Cycles, a renowned name in Indian cycle industry has already announced its partnership with Punjab Kings for IPL 2024, extending their collaboration for the second time. The partnership signifies a shared commitment to promote fitness and well-being, this resonates deeply with both brands' ethos.

An official launch event took place at Avon Cycles' Corporate Office in Ludhiana, on Tuesday where Onkar Singh Pahwa, CMD of Avon Cycles, Rishi Pahwa, Jt MD, and Mandeep Pahwa, ED of Avon Cycles along with Satish Menon, CEO, LC Gupta, CFO, and Saurabh Arora, CCO of Punjab Kings Team highlighted the significance of this partnership and its impact on India's sports and fitness landscape.

Onkar Singh Pahwa, CMD of Avon Cycles Ltd., stated, "Avon Cycles being the market leader, has a corporate social responsibility not just to the people of Punjab but the entire country. Our legacy of more than 72 years brings invaluable learnings, and that rich experience is embodied in every single product we manufacture for the country's people."

A standout moment of the event was the unveiling of the special edition Punjab Kings cycle. This new Co-branded bicycle launch symbolises the partnership between Avon and Punjab Kings, featuring a unique red and white color combination shared by both brands. This bike features Shimano Gears, Shimano Shifters, suspension fork for a comfortable ride, front and rear disc brakes, and double wall rims with nylon tyres. The bicycle is available in both single and multi-speed variants as this Mountain Terrain Bike embodies the strength of our partnership. #NavaJazbaNaviBike

Rishi Pahwa, Joint MD of Avon Cycles Ltd., echoed the sentiment: "Our alliance with Punjab Kings is a perfect match. We take pride in our association and believe this will bring us closer to everyone’s hearts. We are at the threshold of moving to the next level, not just in India but worldwide. We have been developing capabilities and partnerships that will help us propel the whole industry into a new dimension."

Mandeep Pahwa, ED of Avon Cycles Ltd., emphasized the partnership's essence, stating, "Our products and partnerships are evolved with one singular objective - to create lasting relationships. The new product is a symbol of partnership we have with Punjab Kings and will be available across both online and offline formats."

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